Ranking #1 on Google is Overrated
LEE HI( 이하이) 'HOLO (홀로)' lyrics (Color Coded Lyrics Eng/Rom/Han/가사)
September 19, 2020
Estudiar marketing · Respondiendo a vuestras preguntas
September 19, 2020
Everybody wants to rank number one on Google. But is this really the right goal to pursue? Our study of 100k keywords says not always. Subscribe …
source
46 Comments
Nice..
How should we link the keyword in the article as a link to a category on our site?
Is it correct to link the category link by thickening the word after typing the keyword? or just give the link to the keyword?
the method I apply to my own sites: both thicken the keyword and link it to the relevant category. Do you think this move is correct?
Lets all thank the slippery Niel Patel for setting the trend that is free SEO tools <3
Very good
Nice video, thanks for the information.
One question
If I were to get a backlink from a website in my niche, should I get it on my homepage or a specific page??
I totally agree with everything in this video. My point of view, and one that I try and re-educate my clients on, is that using rankings as the measure of marketing success is extremely limiting. Rankings change due to factors beyond our control; algorithms, location of searcher, personalised or un-personalised browsing, even time of day impacts search results.
I'd rather look at organic traffic as a KPI, but measure success on what that traffic did to provide revenue and/or leads for my clients.
Ranking should be used to analyse performance of pages and websites, and to keep tabs on any algorithm updates, but seeing as we can only ever track a small fraction of all searches, it's way too blinkered to measure success on this volatile metric. Plus you can't say with any degree of certainty what traffic is delivered to your website by ranking in first position for any search term, that's why Google rolled out (not provided), and that's a good thing in my book as it means as marketers we have to focus on providing content which matches user intent, rather than trying to game the system which doesn't benefit anyone other than website owners who can boast a short lived top ranking position.
Cheers for the content Sam, keep it up.
How to run facebook ads make video please
Additional traffic is proper geo with a proper keyword list.
Top ranking results matter.
We use DR as SEO score but it takes time to increase please help 🙂
Awesome video!!
Which menu in ahrefs brings the position graph as shown at 7:33 of the video?
Hi same can you make a video of if page ranks for example 500 keywords like this page https://batteriesshack.com/services/iphone-repair-2 how do you benefit or the 500 keywords or better way to say how do you make those kws rank higher thanks in advanced.
great information. thanks for that.
Holy Cow this is good.
Hi sam,
Its been a while. My question for tip#2 is what if our website is not even in top 50 but we think we have covered all sub topics?
I’m guessing age and backlinks are then the only way to get more exposure, right?
I have a website which has better DA PA and alexa rank, why can't i rank better please guide me for this
Hay sam I wanted to ask you , how much I can trust on Ahref keyword planner data,
Last week I am doing KW research for indian Kurtis,top and bottom,
And top SERP is full of competition with, amazon,flipkart,reliance trends,myntra , shopper stop,
I decided few keyword with competition of 2 or 3 KW difficulty
But when I put those keyword in google KW planner data ita really shocking
Those 2 or 3 % of keyword difficulty converted in 1k to 10 k with high competition
So can you explain this,
Awesome stuff!! Keep em coming 😃🙌
something else 😀
Make a video about long tail keyword optimization.
Hello, sam oh that's a great video but one question raises in my mind you wouldn't use any paid advertising before your content got ranked? because I've seen in search explorer you are targeted united states for paid advertising and 55.3% of traffic is your paid advertising.
feeling seo orgasm now…
.
I learn a lot from your videos. Thanks for that.
Question: do you have a store where you sell Aherfs merchandise like your t-shirt?
If you want to learn "content marketing".
Learn from Ahrefs, they are the best!
traffic/conversions is main kpi…plz add a cheaper lite user plan to ahrefs. I only use a tool once every couple of weeks
My answer to the Question you asked in the start would be "Search Traffic". After all Traffuc is the ultimate Goal even if you are trying to improve rankings. So why not use it as a metric to measure the your site's performance?
Please reduce the price of Ahrefs. or give us min plan to use it.
Зачем дергается ракурс так. Сделали бы переход между кадрами хотя бы. Смотреть очень некомфортно.
IMO its traffic
Totally agree with you Sam. People focus to much on being no.1 so much they are forgetting other nuggets you have stated!
Great Video! It really lays open the facts behind the 'myth' or frankly the 'mistruth' that is shared by (unscrupulous) SEO companies e.g. "That we can get you to No1 on Google" for say £300. That omits that 'being No1' is the wrong KPI and meaningless unless:
– Clicks result that drive –>
–> Relevant traffic that –>
–> Connects content to <–> searchers intent
In a far less eloquent way than your good self I presented to a Group of London based businesses last week to help demonstrate, with a case study example of an SEM with small traffic volume. The talk overall was called
"Is Your Business Being Held to Ransom?"
The section relating specifically to "Being No.1 On Google =Business TRUE/FALSE" is here (LinkedIn SlideShare):
https://www.slideshare.net/mrbunglejungle/purchasing-marketing-is-your-business-being-held-to-ransom/7?src=clipshare
Nice awesome tips forever!!!!
I would also like to ask, sam oh mentioned in one video that positions in google search console are average and therefore not accurate. Why is it so?
Great video with actionable tips 🙂 We use as kpi estimated traffic value , we are also tracking in analytics how organic traffic is participating on conversions.
Ranking &Traffic
Organic Search traffic, as a kpi since a site ranks for far more keywords than you are tracking n targeting. If a client still insists on ranking then choose keywords where the site does not rank at all, it might show results plus you are adding more keyword ranking opportunities than previously available.
However, in the above example, the traffic numbers are obvious estimates n not nearly as actuals received on Google Analytics. Maybe an explanation of this difference in Ahrefs traffic n actually received traffic can be the next video.
Also a suggestion is to have a standard organic ctr tool in general may be.
Excellent video!
The ultimate goal for every marketer is to get more page views & conversions. I run a digital marketing agency (a year old) & ranking in 3rd positions on a google search result for the keyword " Digital marketing agency in Chennai". While checking with Ahref's tool I found website ranking on 6th, 7th is getting more traffic compared to the top 3 positions website.
ranking
Hi Sam oh, I see in my search console that, for the same page I got different metrics. Example: mysite de/page1 get 500 clicks and mysite de/page1.html get other 100 clicks?! Why google see the same one as 2 different pages?! One with “.html” and one without! Or what is that mean?
And I track my ranking, and I see that for some pages, some keywords rank for with “.html”, and some for without it? is that normal?!
Traffic (Clicks) –> Retention on page (Page Time) –> Conversions
Being a news website our major chunk of everyday traffic comes from top stories slider on Google. It really keeps everyday traffic going. But because of some reason we are not showing up that often on top stories, specially for mobile devices. Also I have not been able to successfully do site audit as after a week of running audit it is not completed.
Some of the other issues are also specific to online news industry. That's why I have requested specific video for that topic. Eagerly waiting for it.
Great information
I look at search traffic as a kpi but also check rankings twice a week to see if actions taken are bringing positive results.